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January 18, 2012
So Many Tablets But Only A Few Are Selling Well
By Bill Ives
I recently read the research report, Over 100 Tablets Introduced; Why You Can't Name Any, by Andrew Eisner, Retrevo.com Director of Community and Content. I have written about a number of their prior reports that I always find interesting (see for example, A Study of Social Media Addiction from Retrevo). In this case they looked beyond iPads at whole tablet market. They found that over 100 tablets came out since the iPad, but most people can only name a few of them. Interest in non-iPad tablet devices was almost non-existent until the Kindle Fire and Barnes & Noble Nook Tablet came out.

Andriod has an opportunity to break into this market but unlike the Android smart phone market where carriers subsidize phones and make money on monthly fees, Android tablet makers can't undersell Apple because the profit they make on their hardware is all they get. Their research found that 79% of people buying tablets would get an Android tablet with similar features to a base model iPad, if it cost less than $250 and 48% would buy an Android tablet with similar features to a base model iPad if it cost less than $300.

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